Michael White has over 19 years of experience in technology with responsibilities ranging from data entry to IS Management and E-Commerce. A graduate of Chapman University, Michael began his career with a Fortune 500 technology company (Computer Sciences Corporation). He acquired a broad understanding of technology and how it can increase the productivity of an organization, subsequently increasing their competive edge.
"You must walk in your customer's shoes; you must be a part of your customer's experience, and I don't think many analysts do that."
"I maintain that you have to get outside of the company and look at the company through the eyes of the customer. You have to understand what the customer experiences and what the customer has to go through to navigate their way through a customer service experience. And you have to encourage your people to have the same kind of viewpoint of looking at the business outside in. You have to look at it from the viewpoint of the customer."
